At WhyPark we provide content to populate your sites. However, by writing your own article and syndicating it among your sites or via article directories you can help tell search engines what your site is about. The effective use of anchor text that links back to your site, is a statement of what your site is about.
Here is an example of an article I wrote to promote my retail site kidscoats.com, but it could have been just as easily used to promote another of my sites at WhyPark like kidsdresses.com.

Girls Coats to Match Your Family Lifestyle
Fashion and function are two words that go great together when choosing girls coats. Gone are the days when your kids coat looks more like a cartoon billboard than a fashion forward piece of outerwear.
When we're asked what is a good choice for little girls coats we ask that you think about your daily lifestyle. During a typical day my girls go to school, are shuttled to dance, gymnastics and kids play dates, go back and forth from the car to our house as well as friends and relatives houses, occasionally walk or go ice skating with us outside, play with their friends in the school yard, come with us to events like hay rides, holiday parties and movie outings and occasion play in the snow. Yes, we do get our share of snow storms here in Massachusetts.
If your lifestyle is something like this a Corky coat is a perfect choice for your girls outerwear. Each year our girls pick a beautiful Corky hat and coat set that brings tons of compliments and a very inexpensive nylon winter coat (we get no compliments on these coats!) for those rare days when they want to play in snow or go sledding. The great thing about a Corky coat is that they are lined in super warm fleece, can be worn everyday and are dressy enough for a special occasion. Kids winter coats are probably most expensive piece of apparel that you will buy all year, but it's also the single piece of apparel that will get the most use.
Matching your outerwear choice to your lifestyle is very important. If on the other hand, your kids are skiers and not girly girls like mine you should probably choose to invest in a high tech ski parka. The ski parka can also serve as your girls everyday coat, but you'll probably need to buy another coat for those dress up occasions. Be careful when choosing a wool girls coat because they are not machine washable. We are obviously biased towards, Corky coats, but they are less expensive than a nice girls wool coat, are machine washable and look great on any special occasion.
KidsCoats.com has a large selection of toddler coats. If you're looking for unique baby coats we have great selection of brand names.
Note the Anchor Text Links - These are Important
girls coats, kids winter coats, toddler coats, baby coats
Here is the HTML code you I used to create the anchor text link for "Kids winter coats"
< href="http://www.kidscoats.com/">Kids winter coats< /a>
(Just remove the space after "<" and "<"to make this an active link)
You can place an article like this on a WhyPark site, syndicate to article directories or use a soon to be unveiled WhyPark
content promotion service.

Note how I linked to contentpromote.com via the anchor text "content promotion." By using anchor text like this I'm making a statement that the website is about "content promotion."
I hope you don't find this post too remedial, but I wanted to show the importance of linking to your websites with anchor text as opposed to just using the domain name.