Saturday, May 24, 2008

WhyPark™ Review: Show Me the Money

How much money you can make with WhyPark can be positively affected by many variables. Small things like writing an article for distribution with a link to a site or adding custom content can increase traffic tremendously. But, I never took the time to do any of these steps.

From July 1, 2007 to December 31, 2007, a six month period, I had 94 domains active at WhyPark. I've sorted my top five domains by earnings, clicks and page impressions. This is a six month period, so annualized the data is multiplied by two.

When looking at these numbers please note, I've never spent much money buying my domains; just $7-$12 per domain by registering virgin domains, using the expired auction after market at TDName or bidding on eBay. I've built up a portfolio of brandable domains that I sell to end users. I just wanted WhyPark to off-set or pay for the annual domain renewal fees. Mission achieved.

Here is a summary of the top 5 domains where I've annualized the earnings.

Top Earning Domains 7/1 to 12/31/07 Annualized

Top 5 Total Earnings $305.36, $61.08/Domain

Domain

Page Impressions

Earnings

CivilTools.com

5,032

$146.00

DietSlide.com

4,788

$70.68

PoloCult.com

1,716

$33.66

DeliMaster.com

582

$29.38

WeeArt.com

1,618

$25.44


Top Clicks 7/1 to 12/31/07 Annualized

Top 5 "Clicks" Earnings $294.64, $58.92/Domain

Domain

Clicks

Earnings

CivilTools.com

736

$146.00

DietSlide.com

412

$70.68

WeeArt.com

232

$25.44

PoloCult.com

231

$33.66

BibleBees.com

121

$18.64


Top Impressions 7/1 to 12/31/07 Annualized

Top 5 Total Earnings $275.38, $55.16/Domain

Domain

Page Impressions

Earnings

CivilTools.com

5,032

$146.00

DietSlide.com

4,788

$70.68

BibleBees.com

2,306

$18.64

SinFamily.com

1876

$6.70

PoloCult.com

1,716

$33.66


So now what about the bottom 5 domains. Well let's just say domain earnings look better when you use averages! The 94 domains received 42,108 page impressions, 3,350 clicks and earnings of $1,228.24; not bad for a bunch of domains with virtually no type in traffic. These are domains that earned between next to nothing and nothing at Sedo.

I approached Craig, WhyPark's President, to make an investment in WhyPark solely based on my results. Let's see, I spent $100 and I earned $1200. It doesn't take a rocket scientist to realize that WhyPark's approach to monetizing domains is going to be disruptive to the domain parking industry. I'd suggest at $100 per 100 domains that you snap-up whatever blocks you need before any annual subscription is put in place. It would be hard not to grandfather the early adopters who have helped make WhyPark a great service!

Before I made my angel investment in WhyPark I asked a bunch of friends, unaware of the domain industry, to review my WhyPark sites and offer their criticism. The feedback was all positive, each felt the sites offered useful information and they never would consider the sites as a page of links. Basically they were saying the sites offered a good user experience, one of the tests Google uses to judge a website.

Here is an example of one of my WhyPark sites, AgingList.com. "Aging List" is a term used in business that refers to a list that ages accounts receivable for a company. I themed the site as a way for businesses to raise money fast by using factors or financial service companies who will buy these business debts.

Definition: WhyPark; noun, 1) A service to build websites visitors find engaging and useful. verb, 2) To monetize domains that do not monetize well with domain parking companies.

WhyPark and WhyPark.com are trademarks of WhyPark, LLC

Thursday, May 22, 2008

WhyPark™ Information: Ask at the Forum

I stepped into two domain name forum discussions this past weekend and figured I'd see if I could address questions about WhyPark directly. I'm off schedule from the twelve posts that I originally planned, but I wanted to point out these two forum threads which I will monitor and add input about WhyPark.

NamePros.com WhyPark review thread I made my virgin post on NamePros and was pleasantly surprised with the welcome I received. I had been there before when I did research on WhyPark before I spent my first $100, but at the time there was very little information. Now there is quite a bit of information about WhyPark. Most of the commentary about WhyPark on this forum is pretty much on target and makes for a good read if your considering a WhyPark subscription.

There was a lot of discussion about Adsense not serving ads to some WhyPark sites, including mine. It seems like it was rather random and some WhyPark customers are still receiving Adsense ads. As an alternative a WhyPark ad feed has been developed and is almost ready to come out of beta testing. I've had 304 domains in the beta test; some clicks have been .01 and the highest has been 1.35. This is comparable to the click amounts from last year at this time with Adsense.

Here's a quote from the DNforum thread from FAB, who confirms what I'm experiencing from the beta test. "WhyPark recently set up there own ad network, which is still in Beta, and they are paying presently 100% income for all the testers. In any case, I am making a considerable bit more with them, then I am with Google and Adbrite."

There's been a lot of A - B testing going on with the WhyPark ad feed and that's why there's been a lot of variability on the PPC and the CTR. I definitely see more relevant ads some days than other days and it definitely shows up in the CTR. I can't disclose the ad sources, notice plural, but some are much better than others. At the end of the beta testing we should end up with highly optimized ad feed. WhyPark hosted domains are generating an increasing amount of traffic each week and as we meet certain thresholds, more ad feeds become available to us.

The agreement we signed with ClickForensics is a statement to the suppliers of the ad feeds that we don't want click fraud on WhyPark sites. It's a pretty neat service that identifies invalid and fraudulent clicks to make sure quality traffic is delivered to a paying advertiser.

I make kids clothes for a living so I modified this quote from the Godfather to fit this post, "when I get tired of my wife, Corky and Company, I spend time with my mistress, WhyPark." It's time for me to get back to my wife.

Definition: WhyPark; noun, 1) A service to build websites visitors find engaging and useful. verb, 1) To monetize domains that do not monetize well with domain parking companies.

WhyPark and WhyPark.com are trademarks of WhyPark, LLC


Thursday, May 15, 2008

Why WhyPark™? It’s all About Results.

I wrote this post a few weeks ago when I was at my apparel factory in the village of San Pedro de Macoris, Dominican Republic coordinating back to school fashion programs. I go there about every six weeks, stay at a luxury $29 a night hotel with no hot water or internet connection and 24 hour security guards carrying shotguns.

I have a Google blog alert set for “WhyPark”, “WhyPark.com” and “Alan Macomber.” Between meetings I took a causal look at my Google Reader and saw the alert subscriptions were brimming with posts about my investment in WhyPark. That afternoon, I thought I should start a blog to explain why I made an investment and show you the results I’ve achieved with WhyPark.

This blog will have a short life; once I’ve told my story, I’d rather get back to running my other businesses and offering assistance to help Craig guide WhyPark to become a great tool for domain investors. Even though I’m an investor in WhyPark, I’ll try my hardest to provide an unbiased and balanced review.

I’ll be as forthcoming as legally allowed and give you an honest WhyPark review. I’ll show screen shots from my Google Adsense (Unfortunately I deleted all my channel data a few weeks back) and Analytics accounts, emails to document site sales if the other party gives me permission and screen shots of my earnings with the WhyPark ad feed. This is not an WhyPark affiliate blog, I personally will not bid on Google Adwords or pay for any links. It’s just me talking with anybody that wants to learn how you can benefit from WhyPark.

I’ll be working on the list of posts below.

1. WhyPark Review: Show Me the Money
2. The Gold Mine Link “This Site is For Sale”
3. Never Sell a Domain on April Fools Day
4. WhyPark: Organic Search Traffic
5. WhyPark Reviews: Who Likes WhyPark?
6. $100 When the Other Guys Are Free
7. Affiliate Widgets to Replace Stock Photos
8. Due diligence on Domain Black Monday
9. Why Information: Ask at the Forums
10. A Cold Winter. What Sealed the Deal?
11. Best Bulk Domain Suggestion Tool
12. Quest for a Great Internet User Experience
13. Post 13, Never! Let’s not Tempt Fate.

In some ways I feel like the guy in the old Remington shaver commercial. “I liked the product so much I bought the company.” If you’re under 35 you won’t get the joke, but for the salt and pepper, balding and slightly out of shape crowd you remember the days. That commercial was played relentlessly, and we had no Tivo to blow through it or a remote to change the channel.

Definition: WhyPark; noun, 1) A service to build websites visitors find engaging and useful. verb, 1) To monetize domains that do not monetize well with domain parking companies.

Want to know more about me. Visit my LinkedIn profile.

WhyPark and WhyPark.com are trademarks of WhyPark, LLC

 
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